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About Me

About Me

Hi, I’m Nathan Cruz, a financial advisor who has served clients for over a decade. Through those years, I have purposefully and intentionally focused my practice on financial planning. I’m passionate about providing tailored financial strategies to help clients achieve their savings, retirement, giving and—most importantly—Kingdom building goals.

If you are a Believer with a high income or significant wealth, your relationship with money is shaped by a different standard. Scripture offers clear guidance on how we are to think about and manage wealth. Planning for retirement, then, is not simply about enjoying a life of leisure. While there’s nothing wrong with enjoying an abundant amount of free time in retirement, our mission to live for the Gospel continues as long as we are here—and that calling must remain central in our financial decisions.

This leads to deeper, purpose-driven questions that shape how we steward our resources:

How can I use my wealth to further the Gospel in the world?

How can I free up my time to serve my local church or engage in missions?

How can I give generously at every stage of life?

What amount of money is truly enough to live on?

How can I pass on a legacy of generosity to my children?

These are the types of questions I help my clients answer. 

As a stewardship partner to my clients, I seek first and foremost to educate—breaking down financial planning and investment concepts in relatable ways. No fancy finance jargon here. I then help clients identify their goals by asking open-ended questions. You take center stage during our meetings. Finally, using my deep knowledge of financial planning and investment management, I create a custom-tailored plan for each client. This is a collaborative process. Oftentimes, clients like to adjust parts of their plan based on their preferences—and I encourage that. After all, if you don’t contribute to your plan, is it really your plan?

When I’m not helping clients, I’m spending time with my family. With three young kids there’s never a dull moment in the Cruz household. My wife and I enjoy good food, visiting beautiful places, and reading great books. I also raise and breed tropical house plants. 

CFP Insurance Services Financial Adviser